navigating the changing landscape of tv show commissioning in the era of otts and economic uncertainty

On the ever-evolving landscape of entertainment, the dynamics of TV show commissioning have undergone a profound transformation. With the advent of Over-the-Top (OTT) platforms, COVID-19, and economic uncertainties impacting the traditional revenue model of broadcasters and their TV shows as well as theatrical shows, traditional funding models reliant on 100% commissioning are facing unprecedented challenges which are inevitable. This is particularly true in Asia where production has seen remarkable growth in terms of quality and scale, expanding its audience beyond their markets in part thanks to OTTs like Netflix. However, amidst these challenges also lie opportunities for innovation through multi-partner co-productions and brand partnerships, reshaping the industry's financial ecosystem and content creation processes.

Traditional Funding Models Under Pressure:

Historically, TV shows and movies were predominantly funded through a single source, whether it be a network, studio, or production company. This was possible largely due to a lack of viewing choices that forced the audience to flock to what was available and therefore contents having a longer shelf life to create revenues. Internet and online media such as OTTs changed all that as TV and Movie cinema are no longer the major go-to places for entertainment and content consumption.

Technology has and is rapidly changing the industry faster than advertisers and media outlets to keep up. Couple these factors with economic woes, exacerbated by factors such as the COVID-19 pandemic, have strained these traditional funding models. Decreased advertising revenue, production shutdowns, and budget constraints have forced industry players to re-evaluate their approach to content financing.

 

The Emergence of Multi-Partner Co- Productions:

In response to these challenges, multi-partner co-productions and brand integration in the show are becoming more sought after. These collaborations not only diversify financial risk but also foster creative synergy by bringing together talent and resources from different backgrounds. 

Furthermore, international co-productions have become increasingly prevalent, allowing producers to access global markets and cater to diverse audiences. By pooling resources and expertise across borders, these partnerships enable ambitious projects that transcend geographical boundaries.

More challenges ahead - Creative Funding and Rights Sharing:

While the need for such collaboration is present and will be more in demand, challenges remain in brokering a deal between multiple parties to create a win-win scenario for every project. This requires new talents who can clearly understand the needs of all the partners involved nimbly navigating between the advertisers, channels, and productions in multiple markets as borders between the countries are slowly being erased by quality content, delivery methods, and brands who want to invest in contents that can travel. Brands are recognizing the value of associating themselves with premium content, leading to strategic collaborations with producers. These partnerships often involve product placement, sponsorships, or integrated marketing campaigns, providing alternative revenue streams for content creation. Moreover, rights-sharing agreements have become instrumental in financing TV shows. Rather than retaining exclusive rights, producers may opt to distribute rights across various platforms and territories, maximizing revenue potential. This approach not only mitigates financial risk but also ensures broader exposure for the content.

Navigating the New Landscape:

As competition intensifies and economic uncertainties persist, navigating the evolving media landscape requires adaptability and innovation. Networks and Producers must embrace collaborative approaches to financing, leveraging partnerships and creative funding mechanisms to bring compelling stories to life. Furthermore, stakeholders across the industry must prioritize diversity and inclusion, ensuring that voices from all backgrounds are represented in the content landscape. By fostering an inclusive environment, the industry can tap into a wealth of talent and perspectives, driving innovation and resonating with diverse audiences worldwide.

In conclusion, the changing media landscape and economic challenges have necessitated a re-evaluation of traditional TV show commissioning models. Through multi-partner co-productions, brand partnerships, and creative funding strategies, the industry is forging new pathways for content creation and distribution. By embracing collaboration and innovation, stakeholders can navigate the evolving landscape and thrive in an era of unprecedented change.